Sworders Press Office

Sworders have a highly effective Press Department. Like many of our staff, Head of Press, Lizzie Lardner, is considered an expert in her field. She specialises specifically in fine art auction press campaigns and brings a wealth of experience. Trained as an arts journalist in both the UK and the US, she has worked continually in the industry over three decades and has excellent working relationships with journalists and editors working in the trade, interiors and lifestyle press and the wider regional, national and international media.

Many Sworders sales benefit from the coverage they receive in the media, whether in print, online, social media, radio or television. We are fortunate that the items we sell provide a constant stream of stories rich in human interest and both artistic and social history. Tales of discovery and the excitement of the auction room only add to a compelling narrative.

However, each media campaign we prepare for our clients is carefully thought out and directed to the geographic or subject-specific area where we believe the market will be. Whether promoting a painting specific to East Anglia or a work of art that demands the attention of buyers in Hong Kong and Mainland China, we work hard to generate the positive pre- and post- sale coverage that complements our wider marketing activities.
 

For journalists

Please contact Lizzie Lardner directly with any press-related queries – and particularly if you require:

• information or images for upcoming auctions;
• a specialist quote or interview for a specific auction story;
• expert commentary on a wide range of collecting disciplines that could form part of a wider feature article;
• an expert to participate in a radio/TV interview / programme;
• you would like to come to Sworders to record, film or interview items of press interest.

You can email Lizzie in the Press Office on press@sworder.co.uk

For all advertising, social media or other marketing enquiries, please contact the Marketing Department on marketing@sworder.co.uk

_{Lizzie Lardner | Head of Press}